Saturday, April 30, 2022

‘Pro-Eating Disorder Bubble’ on Instagram Sparks Lawmaker Outcry | Bloomberg Government


‘Pro-Eating Disorder Bubble’ on Instagram Sparks Lawmaker Outcry | Bloomberg Government

https://about.bgov.com/news/pro-eating-disorder-bubble-on-instagram-sparks-lawmaker-outcry/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Disentangling the Web: Comorbidity Issues in Gender-Diverse Youth


Disentangling the Web: Comorbidity Issues in Gender-Diverse Youth

https://www.psychiatrictimes.com/view/disentangling-the-web-comorbidity-issues-in-gender-diverse-youth

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

High cholesterol symptoms: Signs include blue, white, or light grey ring in your eye - Verve times


High cholesterol symptoms: Signs include blue, white, or light grey ring in your eye - Verve times

https://vervetimes.com/high-cholesterol-symptoms-signs-include-blue-white-or-light-grey-ring-in-your-eye/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Body Image Issues: Treatments, Causes, and Symptoms


Body Image Issues: Treatments, Causes, and Symptoms

https://greatist.com/health/body-image-issues

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

When Body Image Becomes a Problem for Female Athletes - Verve times


When Body Image Becomes a Problem for Female Athletes - Verve times

https://vervetimes.com/when-body-image-becomes-a-problem-for-female-athletes/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Opinion | The Potentially Deadly Pursuit of Muscle Mass


Opinion | The Potentially Deadly Pursuit of Muscle Mass

https://www.medpagetoday.com/opinion/second-opinions/98470

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Friday, April 29, 2022

Why Social and Emotional Learning Is So Important Now


Why Social and Emotional Learning Is So Important Now

https://www.healthline.com/health/mental-health/social-emotional-learning-important

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

House passes bill expanding access to children's mental health services


House passes bill expanding access to children's mental health services

http://ctmirror.org/2022/04/27/house-passes-bill-expanding-access-to-childrens-mental-health-services/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

TRYP THERAPEUTICS DOSES FIRST PATIENT IN PHASE II PSILOCYBIN-ASSISTED THERAPY CLINICAL TRIAL


TRYP THERAPEUTICS DOSES FIRST PATIENT IN PHASE II PSILOCYBIN-ASSISTED THERAPY CLINICAL TRIAL

https://www.biospace.com/article/tryp-therapeutics-doses-first-patient-in-phase-ii-psilocybin-assisted-therapy-clinical-trial/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Grey Goose launches new flavours with AR experience


For More Information about our services please visit:

Fuseology Creative SEO Marketing Agency
1509 NE 83rd Ct Vancouver WA 98664-4093
(360) 602-2655
#SEO #WebDesign #Vancouver #Marketing #Music #Meditation

Additional Informational Links:

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Fuseology Creative, by fuseology

Florida Fires Women’s Soccer Coach After Complaints of Verbal Abuse


Florida Fires Women’s Soccer Coach After Complaints of Verbal Abuse

https://www.si.com/soccer/2022/04/27/florida-fires-womens-soccer-coach-tony-amato-complaints

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Why North Carolina is becoming the Silicon Valley of the metaverse


A perfect storm of tech companies, universities and top-of-the-line network infrastructure could make North Carolina the next center of development for the metaverse and other future technologies.

North Carolina has been a hub of technological development ever since the 1950s, when a confluence of local universities led observers to refer to a nine-county region in the state as the “Research Triangle.”

“The Triangle has the jet stream of academia — you’ve got Duke, UNC Chapel Hill, North Carolina State University,” said Evan Schechtman, the founder of immersive media company The Cuttlefish and a former New York City resident who moved to North Carolina six years ago. “A lot of people come down here from all over the country, and now they’re staying, and that’s the thing that no one really expected.”

Indeed, over the past two years, North Carolina has become a place to be for developers, designers and other individuals looking for jobs in and around big tech. In April 2021, Apple announced that it would be investing $1 billion into the construction of a new campus in the Research Triangle area; the decision followed Epic Games’ announcement of plans to convert a defunct shopping mall in Cary, North Carolina, into its new headquarters.

North Carolina is attractive to metaverse-minded companies in part because of its relatively powerful network infrastructure, particularly in the capital city of Raleigh.

“It’s a test city for a lot of stuff,” said Lewis Smithingham, SVP of innovation and creative solutions at the digital marketing and advertising services firm Media.Monks, who moved from New York to Raleigh during the COVID-19 pandemic. “I have Google Fiber for $400, which is outrageous.”

“Everyone’s laying perfect fiber,” Shechtman said, “not to mention the weather has some effect on bandwidth.”

Indeed, as the COVID-19 pandemic forced the workforce to go fully remote, the presence of high-powered network infrastructure around Raleigh helped attract workers from high-bandwidth companies in the tech, social media and gaming sectors — all precursors of the metaverse — to the region. The influx has created new networking opportunities for individuals like Smithingham, who said that he was convinced to move to North Carolina after running into a slew of tech-industry workers in the airport lounge during his first visit to the state.

“A Lenovo client walked through the door, an AI researcher walked through the door and somebody at Epic Games who had been ignoring my email for two weeks walked in the door and sat down next to me,” he said.

It helps that the North Carolina government is consciously supporting the development of tech-focused businesses in the state. In addition to the state government’s subsidy deal with Apple — which turned heads for promising the company up to $846 million in funding over the next 39 years — North Carolina established a $5 million grant fund for esports in partnership with Subnation, an esports entertainment holding company, making it the first U.S. state to officially incentivize esports in this way.

“In December, we partnered with the state of North Carolina and Representative [Jason] Saine to issue the first-ever esports and gaming tax credit, which is a massive part of helping municipalities,” said Subnation co-founder Seven Volpone. “That spread to other municipalities within the United States, Canada and now overseas.”

At the end of the day, what excites residents like Smithingham and Schechtman most isn’t the presence of tech companies in North Carolina — it’s the talent that those companies will inevitably draw to and nurture in the region as it becomes the Silicon Valley (or at least a Silicon Valley) of the metaverse. Schechtman sees parallels between the current growth of the region and the early companies leading the tech industry in Northern California.

“When they really started pumping, the innovation didn’t come from those companies anymore; it came from the people who work at those companies all meeting each other, leaving and going and chasing other dreams. Applied Magic, Palm, Handspring — they all came out of a bunch of brilliant people from different places,” Schechtman said.

“I think we’re in a 30-mile area with the foremost AI researchers, the foremost machine learning researchers, just literal access to the metaverse, just the ability to access grinding, huge computations,” Smithingham said. “And then you throw Epic Games on it, and it’s like gas on the fire.”

The post Why North Carolina is becoming the Silicon Valley of the metaverse appeared first on Digiday.

For More Information about our services please visit:

Fuseology Creative SEO Marketing Agency
1509 NE 83rd Ct Vancouver WA 98664-4093
(360) 602-2655
#SEO #WebDesign #Vancouver #Marketing #Music #Meditation

Additional Informational Links:

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Fuseology Creative, by fuseology

Seventh Season of Healthy Minds with Dr. Jeffrey Borenstein Launches Nationally in May – Mental Health Month - Featuring Candid Conversations and Latest Info on Mental Health


Seventh Season of Healthy Minds with Dr. Jeffrey Borenstein Launches Nationally in May – Mental Health Month - Featuring Candid Conversations and Latest Info on Mental Health

https://www.newswise.com/articles/seventh-season-of-healthy-minds-with-dr-jeffrey-borenstein-launches-nationally-in-may-mental-health-month-featuring-candid-conversations-and-latest-info-on-mental-health

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Promoting healthy eating in Latin American restaurants: a qualitative survey of views held by owners and staff - BMC Public Health


Promoting healthy eating in Latin American restaurants: a qualitative survey of views held by owners and staff - BMC Public Health

https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-022-13294-7

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Eating disorders spike among children and teens: What parents should know - Harvard Health


Eating disorders spike among children and teens: What parents should know - Harvard Health

https://www.health.harvard.edu/blog/eating-disorders-spike-among-children-and-teens-what-parents-should-know-202204212731

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

The Rundown: Apple’s ATT Privacy crackdown, a year on


When Apple made it more difficult to track its customers a year ago, it threw advertisers, publishers and ad tech vendors into a state of panic. Some were in denial about what was happening, while others grieved over the possible implications. There were those that sought workarounds alongside the ones that tried to adapt. Even the big platforms were thrown into disarray. A year on, and the panic has turned to pragmatism in many cases.

Here is what we know — and don’t know — about Apple’s crackdown on tracking. 

But first, a recap

On this day a year ago, Apple started asking people whether they wanted to be tracked by apps on their devices via a feature called App Tracking Transparency (ATT). Doing so, went the thinking, would give people more control over what happened to their data. In fairness, that control was already there. If someone didn’t want to share their data with an app, all they had to do was say so in the settings of their device. But that was only possible if the person knew how to do it. ATT gave them that explicit control regardless. It required developers to ask whether a person was OK with their app tracking them. If they said yes, then everything works just like it did before. If they said no, though, then the developer can’t track that person using their data in the app, or sell it on to other companies.

Sounds great for users, bad for advertisers.

Put simply, yes. As ever, however, the devil is in the details. Tracking people on Apple devices is a lot more difficult than it ever was since the arrival of ATT—- that much is clear by the fact the identifier used to carry that personal data really did go away when people opted against being tracked by an app. Bad news for any company involved in gathering, processing and selling that data. Or, at least it was for those that accepted Apple’s bid to be the referee of personal privacy on its devices. These companies essentially declared attribution bankruptcy on the old approach and decided to make the new data-lite way work for them. In turn, they left themselves at a disadvantage as other companies, perhaps unsurprisingly, continued to track people irrespective of whether they had the explicit consent to do so. They gambled on the idea that Apple would find it hard to referee how much data is collected from someone’s device. And they were right. The persistence of the much-maligned practice of fingerprinting after the arrival of ATT is a testament to this. Indeed, the risks of being caught flouting Apple’s rules, are seemingly worth it for many companies — at least until they’re not.

“Working like this is a risk until it isn’t for these companies that are intentionally pushing the boundaries so long as it doesn’t get them in trouble,” said Alex Bauer, head of product marketing at mobile measurement provider Branch. “If Apple isn’t going to aggressively enforce ATT then they’re not going to intentionally limit their own capabilities.”

Wait. I thought Apple was serious about privacy?

It is. Remember, Apple has had a strong stance on privacy for the past several years — ever since it throttled tracking in its browser in 2017, in fact. So, its attempt to do similar in-app is definitely for the consumer. That said, it also stands to benefit from making it harder for other companies to profit from the data collected on its customers. The latter doesn’t make the former any less valid. Recent fortunes of Apple’s search business are a case in point: its market share grew last year at a time when buying its search inventory gave advertisers a more complete view of how those ads performed on iOS devices compared to the limited one rivals offer on ads sold in apps and sites on the same devices. Privacy can also be good for business, particularly for walled gardens.

“Apple wants to be the referee of privacy but it’s taken them a while to realize how difficult it is to fulfill that role,” said Mike Woosley, chief operating officer at ad tech vendor Lotame. “They’re going to be fighting a war of attrition moving forward where a lot of the things they do in the name or privacy will have a direct economic impact on their business, which will invite cynicism from the market.”

OK. Could Apple have done more to remove any of these suspicions?

Yes, it could, and probably should have. As it stands, it’s very easy to be cynical about Apple’s true intentions. As Epsilon’s chief analytics officer Loch Rose explained: “If Apple’s primary concern was privacy, they would have deprecated the IDFA entirely as Google will be doing with the Android MAID; they would be applying the same ATT opt-out language and logic to Apple services and apps that they do to all other companies’ apps, and they would be using the same attribution solution that is available to other companies.” All three points arguably favor Apple’s solutions over others at the expense of user privacy, he continued. The existence of a superior attribution solution available only to Apple makes it clear that they view those other companies as competitors. That difference in access to attribution has enabled Apple to triple its share of the revenue from App Store advertising since ATT rolled out, said Rose. Still, it’s not like Apple needs to address any of these suspicions straight away. After all, it’s already gained the market positioning benefit from ATT despite the lull in enforcement. Not to mention the fact there’s yet to be much pushback from regulators.

If marketers were in a tizzy about ATT a year ago, how are they now?

A lot calmer. Granted, marketers aren’t happy about the situation. But they’re not panicking as much as they were a year ago. Instead, they’ve established a status quo baseline of what they know is working and that it’s working well enough usually through either statistical media mix modeling or artificial intelligence. To say this was tricky is an understatement. Not least because campaign metrics were going through the floor. Marketers were trying to understand how much of this dip was based on tests they were running, normal market dynamics, or the platform the ads had been bought on. Eventually, it became clear that this wasn’t due to the effectiveness of the ads that were being bought, it was due to how hard it was to know whether they were. Facebook advertisers could still personalize quite effectively post ATT thanks to its fully logged-in audience, for example. It just took the social network a minute to be able to show that doing so worked in the absence of the data it took from Apple devices. During this period a lot of smaller marketers suffered. 

“Many of our clients in the DTC space have been directly impacted by Apple’s ATT changes as targeting, and therefore performance has been diminished across the Meta platforms,” said Calla Murphy vp of digital strategy and integrated marketing at Belardi Wong. “We see clients adapting to the changes by diversifying their marketing mix into both online (e.g., TikTok, SMS, micro-influencers) and offline (e.g., direct mail, TV, audio) channels.”

OK… but it’s all upside for marketers from here, right?

Not by a long shot. Life without the granular data from Apple devices is still tough for many marketers — especially the ones tasked with masterminding growth for smaller companies.

“From a broad perspective, advertising on Facebook is starting to even out a year on from the arrival of ATT,” said Playbook Media’s CEO Bryan Karas. The work that Facebook has done to build out the conversions API over the last year has “really helped” all web-based advertisers, he said in reference to those that would’ve gathered data points from a person’s iOS device to advertise to them on sites.  For smaller advertisers, however, life is still tough as recent data proves. Advertisers that spent under $250,000 per month tended to see their ad spend on iOS devices drop from 41% pre-ATT to 35% post-ATT, according to data from InMobi’s mobile advertising intelligence business Appsumer. For context, the largest advertisers that spend more than $1 million per month on mobile app install advertising tended to increase their share from 44% to 46% over the same period.

“We understand that marketing will be even more complex and more complicated with additional changes on the horizon. It is what it is,” said Yuvi Alpert, founder and CEO of handcrafted jewelry online retailer Noémie. “The rising acquisition costs force us to focus more on the long-term value of the relationships with our customers.”

A year on from ATT, one thing is clear for marketers like Alpert: if they want to continue to grow at a healthy pace while remaining a bootstrapped company, they must spend as much as they can afford on new customer acquisitions and continue to increase customer lifetime value through services like loyalty programs. 

The post The Rundown: Apple’s ATT Privacy crackdown, a year on appeared first on Digiday.

For More Information about our services please visit:

Fuseology Creative SEO Marketing Agency
1509 NE 83rd Ct Vancouver WA 98664-4093
(360) 602-2655
#SEO #WebDesign #Vancouver #Marketing #Music #Meditation

Additional Informational Links:

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Fuseology Creative, by fuseology

Thursday, April 28, 2022

Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover


Last week, Elon Musk’s bid to buy Twitter seemed unlikely to come to fruition after Twitter’s board reportedly adopted a poison pill following his initial bid. This week, Musk has somehow won over that same board and will buy Twitter for $44 billion or, as New York Magazine aptly put it, “Elon Musk is really doing it.

While it’s unclear what Twitter will look like under Musk — the deal was just struck Monday; ink likely hasn’t even dried yet — some marketers and agency executives expect concerns about brand safety to bubble up given Musk’s comments about free speech and likely push to roll back some of the platform’s content moderation efforts. Musk has previously stated that “Twitter serves as the de facto public town square” and that “failing to adhere to free speech principles fundamentally undermines democracy.”

Advertisers have voiced “concern over his public statements and what approach he might take on posts that could be seen as incendiary or hate speech,” said Noah Mallin, chief strategy officer at IMGN Media. “Twitter has wrestled with how to manage relative freedom while recognizing the hazards of allowing bad actors to say anything and Musk appears ready to undo even the initial steps they’ve taken. Marketers are wary of that.”

Advertisers are already asking for a point of view on the leadership change from their agencies and are reviewing their advertising investment in the platform, according to an agency exec who requested anonymity. That being said, when it comes to paid advertising on social platforms, Twitter is not a priority for most brands, according to agency execs, who say that TikTok has quickly become the focus of most marketers.

“Twitter’s power and influence doesn’t extend to advertising,” said Brendan Gahan, partner and chief social officer at Mekanism. “By and large you can see this reflected in their ad revenue, which is low compared to other players in the space. Ultimately, Twitter is more of a ‘town square’ vs a ‘Times Square.’ People are there for conversation not the ads.” 

During the fourth quarter of 2021, advertising revenue for Twitter grew 22% year-over-year to $1.41 billion. The 15-year-old platform’s most recent daily report for monetizable daily active users was 217 million. The company will report its first quarter of 2022 earnings later this week. 

“Twitter isn’t a primary platform for most advertisers,” said Mallin. “The value there has been the ability to be seen during cultural moments and to a lesser extent to be seen by tastemakers in media and specific interest groups. That money could easily go elsewhere — especially if the audiences start to migrate.”

Advertisers will likely take “a bit of a wait and see approach” to Musk’s Twitter with movement of ad dollars following public perception, explained Evan Weissbrot, president of 180NY. “If public opinion goes into a state of unrest then advertisers may pump the brakes,” said Weissbrot.

Musk has also questioned whether Twitter should be focused on advertising revenue. Whether or not he plans to roll out a new business model to shift away from ad revenue is yet to be seen and what that could mean for marketers remains unclear. Twitter has already aimed to diversify its revenue with its subscription program, Twitter Blue, as well as incentivizing creators with a donation tool.

That being said, while Twitter isn’t a main focus when it comes to paid advertising for most marketers, the social media managers behind brand accounts will have to deal with the potential platform changes that could make their jobs more (or less) difficult. 

“The community manager role is one of the most underserved, underappreciated roles in the advertising landscape,” said Weissbrot. “They are strategists, ethnographers, copywriters, quick-witted savants of culture. They’ll be on the front lines for a lot of this change.”

3 Questions with Steve Pacheco, President/CEO of the American Advertising Federation (AAF)

It’s been two years since AAF held its Hall of Fame event in-person. This week it will return at Cipriani Wall Street in New York. How are you planning for that? 

The AAF is known for doing two signature events each year. One of them is the Hall of Fame, which is in late spring. That’s a huge event attended by over 1,000 C-list and very impressive folks who represent all of the advertising media and marketing industry. That’s our single biggest fundraiser and brings in, at times, almost a third of our operating revenue for the full year. 

This is technically [to honor] the class of 2020. We’ve had to hold off on that [in-person celebration]. We’re just going to call it this year’s class. [It’s the] first time in 71 years of doing Hall of Fame that we’ve had to postpone the event. We’ve made it through the Great Depression, through World Wars and through every other thing. But Covid-19 denied us for two years. These folks have been waiting for two years to take the stage and say their remarks.

Are there any apprehensions about hosting the in-person event, given we’re not quite out of the pandemic yet?

It’s a fair question. I’ll assure you that every measure and step that we can take has been taken to ensure a safe environment for our honorees and our attendees. Always, that was at the forefront of how we were going to go about this. We want to make sure that we were putting anyone in harm’s way and so we have done several things. One is that the venue will be capped at 750 people total. We’re sold out as last week. Originally, that conference hall would hold 1,200 to 1,500 people. Covid-19 officers will be there to check vaccination cards on the way in.

In a perfect world, everyone in that room will have been vaccinated and will have proof of vaccination. All of the other Covid-19 policies are listed on our website and we’re following those all closely. We’ve been heavily communicating that out to all of the attendees and the honorees.

In the current moment that we’re in, data privacy, digital boom, a polarized society, etc, what’s the importance of AAF as an organization?

We continue to adapt and pivot and sort of sort of reexamine our whole mission and purpose for being. The AAF, because of our grassroots nature and the fact that we’re in 168 ad clubs, and over 150 college campuses across America, that gives us a really great purview of the rich diversity and mash up that is out there and that makes up modern day advertising. — Kimeko McCoy

By the numbers

After nearly two years of remote work, employers are still looking to strike the right balance in cultivating a flexible, hybrid work environment. It’s been a driving force in the Great Resignation as companies look beyond salary bumps to attract talent. Earlier this month, project management tool Asana released a survey that looks at the struggle of overwork throughout remote and hybrid work. Key findings from the survey below:

  • 50% U.S. workers say it’s easier for them to concentrate while working remotely but 43% of workers feel more isolated when working remotely. 
  • 63% of U.S. workers are checking their emails outside of working hours, the most out of all surveyed markets.
  • 43% spend more time on video calls compared to 12 months ago.  — Kimeko McCoy

Quote of the week

“TV still delivers a lot of people at a really cheap relative price point. It’d be hard to find alternatives. Last year, if the alternatives were better, why would [advertisers] pay plus-20 [percent price increases in the upfront]?”

— said a TV Network exec who requested anonymity when senior media editor Tim Peterson asked about the pros and cons of the TV Upfronts.

What we’ve covered

The post Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover appeared first on Digiday.

For More Information about our services please visit:

Fuseology Creative SEO Marketing Agency
1509 NE 83rd Ct Vancouver WA 98664-4093
(360) 602-2655
#SEO #WebDesign #Vancouver #Marketing #Music #Meditation

Additional Informational Links:

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Fuseology Creative, by fuseology

'You can't win when chasing perfection' - Jessica Robson - Scottish Athletics


'You can't win when chasing perfection' - Jessica Robson - Scottish Athletics

https://www.scottishathletics.org.uk/ed-feature-jessica-and-renee/

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Posted on Apr 21, 2022, Read More


Posted on Apr 21, 2022, Read More

https://food-is-not-the-enemy-of.business.site/posts/2910750965651800238?hl=en

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Ireland Baldwin was 'tortured' by eating disorders


Ireland Baldwin was 'tortured' by eating disorders

https://www.rheaheraldnews.com/lifestyles/image_f55ac306-e5d1-5b49-986a-cbf42c1edf7c.html

Read More

--------------------

Eating Disorders Counselor of Portland - Food Is Not The Enemy
1235 Southeast Division Street
Portland,OR,97202
(360) 726-4141

Eating Disorders Help in Portland-Do you Suffer from Body Shame due to Binge Eating? Food Is Not The Enemy can Help with Over Eating Issues Caused by Trauma, Located in Portland, Or 97202 Call Anne Cuthbert-Licensed Professional Counselor for Private Eating Disorder Counseling at (503) 766-3399

Eating Disorders Counselor of Portland - Food Is Not The Enemy

Eating Disorders Counselor of Vancouver - Food Is Not The Enemy

https://sites.google.com/fuseologycreative.com/fuseology-creative-clients/home

Food Is Not The Enemy, by fuseology ----

Parents, Advocates Voice Concerns about Social-Media Impact on Youth - BCTV

Parents, Advocates Voice Concerns about Social-Media Impact on Youth - BCTV https://www.bctv.org/2022/05/10/parents-advocates-voice-concerns...