CBD Resource : LinkedIn Marketing Labs: All-New On-Demand Learning Center for Advertising on LinkedIn

Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It originally published January 13.

There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful capabilities, and for each, there are best practices for using, analyzing and optimizing. To help you ring in the new year and level up your LinkedIn marketing strategy, LinkedIn has created a new free online learning center, LinkedIn Marketing Labs.

With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the LinkedIn marketing tools available to reach and engage with professionals. If you want to learn more about strategies to drive business where business is done, LinkedIn Marketing Labs is the place for you.

What Are LinkedIn Marketing Labs?

There are of course many marketing courses available from a litany of different sources, and it can be hard to decide which ones are worth your time. The courses in LinkedIn Marketing Labs are specially curated by in-house experts who have studied LinkedIn advertising best practices across a variety of industries and customer bases.

You can check out Basic or Intermediate courses, laid out in a step-by-step learning path, designed to deepen and enrich your understanding of marketing on LinkedIn.

Why LinkedIn Marketing Labs?

The fact is, advertising on LinkedIn works. Lead generation forms on LinkedIn drive 5X more conversions than landing pages and you’re 6X more likely to convert audiences when they see both brand and acquisition messages on LinkedIn.

But not everyone has a solid grasp of the best practices of advertising on LinkedIn, and even those who do know the basics can benefit from advanced lessons and the latest trends. The science of marketing is ever-evolving, and now you’ve got a new resource to help you stay ahead of the game.

For marketing professionals who want to learn LinkedIn advertising best practices, polish their ad strategies, or stay informed on LinkedIn marketing solutions available, LinkedIn Marketing Labs will prove to be a valuable resource for you and your team. You’ll be able to come back time and again for more information — and more tools you can really use.

What Will I Find in LinkedIn Marketing Labs?

LinkedIn Marketing Labs is an expansive e-learning experience featuring on-demand courses covering the basics of LinkedIn’s Campaign Manager as well as LinkedIn marketing strategies. The resource guides users down relevant learning paths, tracks progress, and recommends relevant courses.

We’ve developed the foundational content in these six courses to be comprehensive enough to cover a range of educational asks coming in from you, our customers, from how to launch your first campaign, to how to develop a powerful content marketing strategy on LinkedIn.

Here are the initial course offerings:

How Do I Use the LinkedIn Marketing Labs?

First, visit the LinkedIn Marketing Labs hub. There, you can choose your primary focus (whether you run ad campaigns, do media planning and strategy, or both), and then you’ll be presented with a variety of courses, at various levels of expertise.

Pre-course self-assessments include a series of questions designed to test your knowledge of the topic at hand. It’s not only a good way to find out what you know, it also gives you a sneak preview of what you’ll be covering in the course.

The courses are set up to be interactive, with text and video. Rather than trying to devour an entire document in one bite, you can work your way through the educational content at your own pace, using the mini-lesson outlines in the left-hand column.

Just proceed at the rate you prefer, check your knowledge at the end of each lesson, and then, most importantly, put your new knowledge into practice. When you’re ready, you can come back for the next step in your learning journey.